Does your Schenectady, NY business need help with SEO? Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! We offer a 100% free consultation to everyone. Call and schedule yours today!
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Action Phase - We take the SEO strategies that have been developed and implement them.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Knowing what strategies are used by your competition gives us a wealth of insight in your unique area of business. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. Some of the elements we address are URL structure and page layout, site speed and page loading times, and secure hosting - (https://). SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
An important signal for search engine is the links pointing back to your website. Spam or junk websites that are linking to yours can cause you serious harm with search engines. Genuine links through structured outreach campaigns yield positive results.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
SEO services in Schenectady are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!