PPC Agency


Paid Ads That Work!

Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a PPC agency can help. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.

If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.

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What Is Pay Per Click

What is PPC?

Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).

PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.


Do it yourself pay per click

Can I DIY my PPC?

You can, of course run your own campaigns. Google AdWords provides comprehensive guides that explain how to set up and run a campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.

Why should I partner with a agency?

If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.

Keyword Research

Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.

Research

Your PPC campaign may target a particular demographic or geographic section of the population. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.

Competition

PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other companies are competing against you for that valuable ad space. Understanding what the competition is doing and how best to position yourself against them is a key service provided by a PPC management company.

Targeting

A PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.

Interesting and Engaging Ad Copy

They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.

Landing Pages

Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.

What are my alternatives?

PPC is not the only online marketing tactic you can use to generate interest and leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. In fact, PPC and SEO are often complimentary strategies and, when used effectively, allow you to achieve your goals more quickly.

Our PPC management company has Google Certified AdWords specialists on staff to work directly with you and improve the returns and conversions from your AdWords account. Call us today to find out how we can help.