Learning about your industry and showcasing your products and services with an engaging online user experience is one of the ways to ensure your online presence is professional. We are composed of seasoned veterans who have the knowledge and experience to help our clients grow!
More often then not, the first impression a customer has of you and your business comes from your website. Make sure it is built to deliver an incredible first impression!
Your Schenectady products, services and business need to be showcased in the best way possible.
Often times a website that was built by a web designer in Schenectady rather than a developer has shortcomings that just cannot be fixed.
Poor user experience because of how long a page takes to load and because of browser compatibility issues are at the top of the list of problems we see.
The time and effort it takes to repair the issues on poorly built websites does not make financial sense. It generally is more cost effective to build a new site versus trying to repair an existing one. We will take the time to analyze your current website and give you a detailed cost benefit analysis so you can make an informed decision.
We absolutely do not recommend a build it yourself website. It takes years of experience to plan, develop and deploy a website correctly. Free website builders are made available and often have free hosting as well. These builders typically make their money by putting ads on your website. Most of the pre-built templates from these sources allow you to change a color or add a photo in addition they are optimized for mobile devices. However, if the goal of your website is to rank in search engines and you have a larger project that is expected to drive business you are going to need to have full control over your site. Determining what elements are on your page and how they are loaded is vitally important. How fast your website loads is quickly becoming one of the more Significant parts of SEO.
The website builders on the marketing simply do not give you the total control you need. You need a professional web developer who has complete access to your custom built site to achieve success. If you don't want ads on your website then you are typically committed to a higher monthly payment. If you stop paying the monthly fee your website will disappear. You are renting your website. You do not have access to the source code and cannot move your website. A custom-built website is different. You own the site and can choose to host it wherever you want and work with the web development company of your choosing.
It takes longer than people generally realize to build a website. There is planning, preparation and execution. The quickest build is a landing page for PPC AD Campaigns, even the simplest of landing pages still takes time. Small business websites usually run in the 2 to 3 month range. Smaller sites can be done in about half that time frame. Larger web development projects can easily span into a 6 month range or more. The important thing to keep in mind is to allow plenty of time.
You should plan on having several meetings with the team working on your project or account executive prior to the start of any graphic concepts or coding. Your meetings can be remote or in person, but the are required for a successful outcome.
Stay way from Web Designers. A web designer typically does not have the proper skill set to develop and code your website. Generally their area of expertise stops in the graphical design space. Multiple team members with different sets of skills are required to design and develop a website properly. We have in-house developers with different strengths. We believe the sum of the parts is greater then the whole. This allows us to design and deliver a robust solution to our clients!
Each section of a website should be carefully researched, planned and then executed to deliver on a clear goal. We work with your clients to zero in on the goal for each section.
Once we identify the goals we move on to the design and development phase. During this time our designers work with our developers to ensure every feature on your website is built to perform.
Every section and component on your website is checked to make sure they are properly coded. We make sure everything works on all screen sizes, has minimum load times and meets your branding guidelines.
People often ask when should I start SEO? The SEO process starts before a single line of code is written. Successful search engine optimization starts in the planning phase of a website and is defined by the goals of the project. Every article or page on a website should have a specific purpose. We help our clients with content development and make sure that content flows naturally within your website. One of the most important pieces and is 'Technical SEO'. Code that is developed and deployed needs to meet W3C guidelines. We ensure every piece of code developed works as intended and looks great on all devices.
Basic website design principles have dramatic effects in the success of your project. The web design process can be the factor that determines if your site succeeds or not. It is vitally important that you choose a team that understands and has the variety of skill sets needed to make your project succeed.
There are many different routes to take. The WordPress content management system is a great solution for a lot of small businesses. Some projects require a custom database driven application. We have the experience and knowledge to do everything in house. Because we understand have experience in multiple technologies, we don't try to sell a client on a one size fits all solution. We partner with our clients and suggest the best solution to meet your unique needs.
Websites are not meant to be static and never change. They should continually receive updates and support. We welcome the opportunity to be your partner and provide the support your site requires to maintain your online presence.
The projects we launch utilize the latest web standards at that time. We make sure your project is up-to-date upon delivery.
Your website should have a purpose. Engaging and dynamic are just two pieces of the puzzle required for a successful online marketing campaign. In order to engage and convert qualified leads, every part of you design should be developed with that goal in mind.
We have an in house team that is dedicated to marketing your project once it goes live. We utilize a combination of social media campaigns, pay-per-click and organic ranking methods. Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!
Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!