Looking for ways to improve the online visibility of your business? SEO could be the answer. We are a top-rated internet marketing agency with the in-house knowledge, experience and expertise to raise your profile and get you in front of new customers. Call today to schedule your no charge, no obligation consultation.
SEO remains one of the most cost-effective ways of promoting your product or service to your audience. Drive additional business by appearing on the first page of the search engine results for keywords and phrases relevant to your business. We help you get found when people are searching on topics that relate to your business. Appearing in & driving traffic from the search results does not cost a penny. Getting to the top of the search results takes time, effort and requires an effective strategy to beat your competitors.
SEO is a term used to describe the strategies and tactics used to improve the position of a website in the organic, non-paid results of a search engine. The components of an SEO project vary from site to site, but the foundations of any successful strategy are strong technical site optimizations, the creation of compelling content and (in some cases) a well-planned link-building strategy to connect with other sites.
Our team has the knowledge and experience to run effective SEO campaigns in-house, without the need to outsource or go off-shore. This in turn enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
The short answer is, yes you can. The longer answer also asks the question, should you? Like many skills, it is possible to learn them and do the work for yourself. The same applies to servicing your car or replacing the roof on your house – both are skills that can be learnt, but how long would it take, what tools will you have access to and what mistakes could you make along the way? Having the experience and knowledge, as well as access to the proper tools, is key to building a successful SEO campaign. Making the right call at the right time in the project, or developing a new tactic to react to a competitor can make or break a campaign. The search engine companies are always changing their guidelines and updating their algorithms – keeping abreast of the changes is a full-time job in itself!
Discovery – The first part of any project involves working closely with the client to understand their business and online marketing objectives. What are your goals for your online marketing efforts? One this is understood by everyone, we can explore in more detail the online journey that your customer takes from finding you online to becoming a paying client.
Review – Understanding what online assets you currently have (website, online campaigns etc) and what they have done for you in the past. It is important to understand not only what needs to happen to improve your visibility, but also what has worked in the past so that those strategies can be included in an ongoing strategy./p>
Strategy Development – through research we can develop a plan to get from our current position to reach the goals that were set at the start of the projects. Strategies and tactics will be prioritized to create the project plan.
Project Execution – Once we have a plan, we can get to work. The strategies are implemented and their effectiveness measured.
Feedback – A critical part of any SEO project and one that is often overlooked. Understanding what is and isn’t working for you is crucial. You may find that a competitor has reacted to you upping your online visibility and started a campaign of their own. It is important to understand this and react – you have to be prepared to adapt and change the original plan when appropriate.
We use the latest industry-leading tools and techniques to research your market and select the best and most relevant audience for your product or service. Researching what your competitors are targeting can be useful input to see what is working for them and what you are competing against. Keyword research is still the basis for most SEO projects and gives focus for the type of website and content that needs to be produced.
Technical SEO is the work that takes place on your website; either on the actual page or on the servers that host your page. Site speed and page load times have a direct correlation to user experience on your site – visitors rarely stick around and wait for a slow site to load, they just move on to the next site which may be your competitor’s. Technical SEO requires a deep understanding of web development and we have in-house experts working closely with our SEO project teams.
Your customers, and ultimately the search engines, want to find useful content that answers their questions. Publishing targeted, relevant and compelling content that is well structured on a site that is clearly organized will get you exposure. Our in-house writing staff are experienced in producing optimized content for a wide variety of industries.
One of the first signals used by search engines to rank websites is still an important one. Having links from other, good quality sites pointing to yours lets the search engines know that your content is relevant. Avoid junk or spam links as this can quickly see your site penalized or demoted in the search results. We can help by building quality links to your site or cleaning up spam links that you may have collected over the years.
From comprehensive audits and reviews of existing sites to complete plans, we have helped many customers on their way to SEO success. Call now to find out how we can do the same for you.
In addition to SEO services, we also offer a wide range of internet marketing services including social media marketing, pay-per-click and web design.
We are serious about SEO and stay up to date with the latest trends and strategies to benefit our clients. Let us put that knowledge and expertise to work on your website – call today and start growing your business online.