SEO is a term used to describe the strategies and tactics used to improve the position of a website in the organic, non-paid results of a search engine. The components of an SEO project vary from site to site, but the foundations of any successful strategy are strong technical site optimizations, the creation of compelling content and (in some cases) a well-planned link-building strategy to connect with other sites.
Our team has the knowledge and experience to run effective SEO campaigns in-house, without the need to outsource or go off-shore. This in turn enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery – The first part of any project involves working closely with the client to understand their business and online marketing objectives. What are your goals for your online marketing efforts? One this is understood by everyone, we can explore in more detail the online journey that your customer takes from finding you online to becoming a paying client.
Review – Understanding what online assets you currently have (website, online campaigns etc) and what they have done for you in the past. It is important to understand not only what needs to happen to improve your visibility, but also what has worked in the past so that those strategies can be included in an ongoing strategy./p>
Strategy Development – through research we can develop a plan to get from our current position to reach the goals that were set at the start of the projects. Strategies and tactics will be prioritized to create the project plan.
Project Execution – Once we have a plan, we can get to work. The strategies are implemented and their effectiveness measured.
Feedback – A critical part of any SEO project and one that is often overlooked. Understanding what is and isn’t working for you is crucial. You may find that a competitor has reacted to you upping your online visibility and started a campaign of their own. It is important to understand this and react – you have to be prepared to adapt and change the original plan when appropriate.