It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Keyword planning is an essential first step to building a winning campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Your PPC campaign may target a particular demographic or geographic section of the population. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
Competition in Durham can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Durham PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.