It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. While there are differences in every PPC campaign, certain aspects do remain common for success.
The first step in a successful campaign is learning what keywords your target audience is using. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your Kennewick competition for prime on-screen real-estate. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Kennewick PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.