Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Bellevue, WA PPC agency can help. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Bellevue companies are competing against you for that valuable ad space. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Bellevue PPC agency. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Your page must be optimized for conversion once your ad has been clicked. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. The best solution is a dedicated landing page that is constantly reviewed and optimized. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Learn how we can help you by calling us today!