It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
The first step in a successful campaign is learning what keywords your target audience is using. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your St. George competition for prime on-screen real-estate. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
A St. George PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Your page must be optimized for conversion once your ad has been clicked. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.