When reviewing an internet marketing strategy, the first question must be, “Is my website working as hard for my business as it should be?” By that, we mean is your website delivering on your business objectives? A shared goal across companies is an increase in brand awareness and growth in lead generation.
Before spending time and money on driving traffic to your website, our website developers first address technical areas to make sure that your website is performing at its peak.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
The pillars you implement will depend on your business unique marketing strategy. Depending on your strategy, the effort you put into each pillar will be different.