SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Research - Understanding and learning about your objectives is the first step in the process. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Plan Execution - Putting in place each element of our strategic SEO plan.
Appraise - It is important to have a look at the effects of the strategy that was implemented. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.