Do you know what your website performance actually looks like? How many visitors you are getting each month, what actions they are taking etc.? Are your internet marketing objectives being met? For most of our clients those objectives are delivering business leads and increasing brand awareness.
Website performance is often overlooked when it should be one of the first things that is dealt with. Before driving traffic to your website we have our professional web developers make sure that everything is performing at its peak.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
Which pillars you use, and the effort you put into each, is going to depend on your business sector and where you are in your internet marketing strategy lifecycle.