SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Research - Understanding and learning about your objectives is the first step in the process. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.