When reviewing an internet marketing strategy, the first question must be, “Is my website working as hard for my business as it should be?” By that, we mean is your website delivering on your business objectives? A shared goal across companies is an increase in brand awareness and growth in lead generation.
Addressing any shortcomings with a website is high on the priority list. As a web development company we can we know how important it is that your website to be performing before investing time, effort, and advertising budget in driving traffic to it.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
Which pillars you use, and the effort you put into each, is going to depend on your business sector and where you are in your internet marketing strategy lifecycle.