PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Your PPC campaign may target a particular demographic or geographic section of the population. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Dallas companies are competing against you for that valuable ad space. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Dallas PPC management company does. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.