Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Nashville, TN PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
Google Ads provides detailed guides that allow you to set up and run your own campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
The first step in a successful campaign is learning what keywords your target audience is using. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is a real time auction. You are bidding against your Nashville competition for prime on-screen real-estate. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
A Nashville PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Call us today to find out how we can help.