We help business in Erie, PA with professional SEO services. We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Call us today for a free no obligation consultation.
SEO is the top way of reaching your target market and promoting your services and products online. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. It is free to appear in the search results, but getting there often takes a well thought out strategy combined with time and effort.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We develop a comprehensive plan based off varying tactics and strategies.
Project Execution - Implementing the SEO strategies that have been developed.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. All SEO projects are rooted in strong keyword research. We then use this information to develop and structure your site and content.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. A deep wealth of knowledge and understanding with website coding techniques is required to achieve technical SEO. Most firms do not have the ability to perform this vital function. We have expert web developers in house that work closely with our content development teams to provide the best of both worlds.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Links that are coming from sites that have nothing in common with your website and topics that do not match yours are generally considered spam and can negatively affect your site's rankings. Positive results are obtained through genuine links that are part of structured outreach campaigns.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!