SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Project Execution - Implementing the SEO strategies that have been developed.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.