Need help with SEO services in Trenton, NJ? We are the experts! We keep everything in house so we can provide you with quick agile expertise to increase your visibility and generate business from your website. That is one of the reasons why we are a top-rated internet marketing company! Call us today for a free no obligation consultation.
Our goal is to connect your company with your target audience. Search Engine Optimization is the number one way of promoting your products and services online. Appearing on the first page of search results is our primary goal for your company. We connect businesses and organizations with people that are searching for information or topics that are relevant to what your company does. Being listed on the first page of Google is free. It does however take strategy and effort along with technical expertise in digital marketing.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. If you don’t have the expertise to make the right strategic move during the life cycle of a project, you can do more harm than good. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Appraise - It is important to have a look at the effects of the strategy that was implemented. We continuously evaluate and refine the strategy to meet your objectives.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Knowing what strategies are used by your competition gives us a wealth of insight in your unique area of business. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
'Technical SEO' refers to the essential work that must take place on your website and website pages to support the content that is being produced. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. A deep wealth of knowledge and understanding with website coding techniques is required to achieve technical SEO. Most firms do not have the ability to perform this vital function. We have expert web developers in house that work closely with our content development teams to provide the best of both worlds.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
An important signal for search engine is the links pointing back to your website. The nature of those links is also important, junk or spam links can get you penalized. Genuine links through structured outreach campaigns yield positive results.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
SEO services in Trenton are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!