Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is a real time auction. You are bidding against your Plainfield competition for prime on-screen real-estate. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Plainfield PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Your page must be optimized for conversion once your ad has been clicked. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.