Learning about your industry and showcasing your products and services with an engaging online user experience is one of the ways to ensure your online presence is professional. We are composed of seasoned veterans who have the knowledge and experience to help our clients grow!
Your website is often the first contact a new customer has with your business. We help you make a lasting first impression!
It is vitally important that you showcase your Passaic business, products and services in the best light.
Web designers in Passaic are great at design, but typically do not know how to properly build a website because they are not developers. An improperly developed website often needs to be re-built from the ground up.
Poor user experience because of how long a page takes to load and because of browser compatibility issues are at the top of the list of problems we see.
The time and effort it takes to repair the issues on poorly built websites does not make financial sense. It generally is more cost effective to build a new site versus trying to repair an existing one. A detailed cost benefit analysis is presented to you so you can make an informed decision on what is best for you and your company.
This is a question we are asked by our clients and for some businesses a build-it-yourself website is the right move. For others it is most definitely not. There are many website builders out there that allow you to create smaller website (just a few pages) and host it for a monthly fee. Most of the pre-built templates from these sources allow you to change a color or add a photo in addition they are optimized for mobile devices. However, if the goal of your website is to rank in search engines and you have a larger project that is expected to drive business you are going to need to have full control over your site. Page load speed is becoming a more and more significant part of SEO. Choosing what elements are on your page, and how they are loaded has a direct effect your page speed.
A custom-built website gives you control over these factors, but a website-builder does not. Keep in mind that by using a web-site builder you are locked in to their system. You are locked into a monthly fee. If you stop paying you will lose your site. It is not possible to take the site somewhere else, you are tied to the one provider. A custom-built website is different. You own the site and can choose to host it wherever you want and work with the web development company of your choosing.
It takes longer than people generally realize to build a website. There is planning, preparation and execution. The quickest build is a landing page for PPC AD Campaigns, even the simplest of landing pages still takes time. Smaller projects generally take 6-8 weeks to complete while average projects generally take around 3 months. Larger web development projects can easily span into a 6 month range or more. The important thing to keep in mind is to allow plenty of time.
It is essential that have at least one meeting with the developer or account executive before starting a web project. The larger the project the more meetings that will be required. This is built into the overall cost of the project. A successful project outcome dictates that should expect one ore more meetings remotely or in person.
Avoid Web Designers. Web designers can be great at graphical content but more often than not do not have the necessary skills to properly build a website. Multiple team members with different sets of skills are required to design and develop a website properly. We have in-house developers with different strengths. We believe the sum of the parts is greater then the whole. This allows us to design and deliver a robust solution to our clients!
The first step is to define a website's goal. Once this is done we break that down into macro goals for each section of a website and plan with purpose.
Once we identify the goals we move on to the design and development phase. During this time our designers work with our developers to ensure every feature on your website is built to perform.
We keep the goal front and center. Each section of our clients websites is checked and re-checked. We look at things such as how fast it loads, branding guidelines, proper display on various screen sizes and more.
SEO starts before any code is written or designs developed. From the first meeting we have search engine optimization in mind and plan out proper structure and organization. Content development is something we help our clients with on an on-going basis. We make sure each article or page produced is high quality and flows with the websites structure. With the major search engines cracking down on auto generated or do it yourself drag and drop websites 'Technical SEO' is more important than even. Every piece of code written needs to be optimized for speed and usability across all devices.
There are best practices when it comes to website design. Items that seem simple, such as the placement of a call to action, can be the determining factor for success. Your project should only be entrusted to a team that has multiple skill sets including design and development.
A lot of small business choose WordPress. While this works for some there are many more options available. It is important to identify your goals and then work with a developer who can help choose the technology best suited to meet those goals. Some projects require a custom database driven application. We have the experience and knowledge to do everything in house. Presenting the best possible solution for your project is important to us. Because we really are experts in our field, we are not tied to one particular solution. We work with our clients to identify the unique needs of each project before submitting a solution.
Websites are not meant to be static and never change. They should continually receive updates and support. We welcome the opportunity to be your partner and provide the support your site requires to maintain your online presence.
When your project is launched rest assured it will be up-to-date and use the latest in web standards at that moment in time.
Your website should have a purpose. Engaging and dynamic are just two pieces of the puzzle required for a successful online marketing campaign. Each aspect of your design should drive your visitors to engage and convert into qualified leads.
We have an in house team that is dedicated to marketing your project once it goes live. We utilize a combination of social media campaigns, pay-per-click and organic ranking methods. Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!
Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!