SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We develop a comprehensive plan based off varying tactics and strategies.
Action Phase - We take the SEO strategies that have been developed and implement them.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.