Learning about your industry and showcasing your products and services with an engaging online user experience is one of the ways to ensure your online presence is professional. Our team is comprised of experts that have years of experience and we love helping our clients succeed.
More often then not, the first impression a customer has of you and your business comes from your website. Make sure it is built to deliver an incredible first impression!
It is vitally important that you showcase your Kentwood business, products and services in the best light.
A Web designer in Kentwood who builds websites often deploy websites with technical issues that simply cannot be fixed.
The first issue we run across is a slow loading web page, and inconsistent user experience across different browsers.
Most of the time we find it is more cost effective to build a new site from the ground up versus trying to repair an existing one. We will take the time to analyze your current website and give you a detailed cost benefit analysis so you can make an informed decision.
We absolutely do not recommend a build it yourself website. It takes years of experience to plan, develop and deploy a website correctly. There are many website builders out there that allow you to create smaller website (just a few pages) and host it for a monthly fee. Most of the pre-built templates from these sources allow you to change a color or add a photo in addition they are optimized for mobile devices. The goal of most website's is to show up on page one of Google, however the lack of flexibility with do-it-yourself website tools makes this very difficult. Page load speed is becoming a more and more significant part of SEO. Choosing what elements are on your page, and how they are loaded has a direct effect your page speed.
Do-it-yourself website builders do not give you the control you need. Only a custom built website by a professional web developer can achieve the right results. If you don't want ads on your website then you are typically committed to a higher monthly payment. If you stop paying the monthly fee your website will disappear. You are tied to the provider you choose and cannot take your website anywhere else. Custom built solutions do not allow you to own your site. You have the freedom to choose your web development company and move to any hosting company you like.
The short answer is longer than you think. It takes time to plan, prepare and execute. Even single landing page for a PPC ad campaign takes time to design and develop properly. Small business websites usually run in the 2 to 3 month range. Smaller sites can be done in about half that time frame. Larger scale web development projects can run six months on the low end. It is critical to allow plenty of time and plan ahead.
It is essential that have at least one meeting with the developer or account executive before starting a web project. The larger the project the more meetings that will be required. This is built into the overall cost of the project. A successful project outcome dictates that should expect one ore more meetings remotely or in person.
Stay way from Web Designers. A web designer typically does not have the proper skill set to develop and code your website. Generally their area of expertise stops in the graphical design space. Multiple team members with different sets of skills are required to design and develop a website properly. We have in-house developers with different strengths. We believe the sum of the parts is greater then the whole. This allows us to design and deliver a robust solution to our clients!
The first step is to define a website's goal. Once this is done we break that down into macro goals for each section of a website and plan with purpose.
The next phase is where our designers work hand in hand with our developers to make sure every feature will perform as intended on your website. This is known and the design and development phase.
Keeping our client's mission first, we make sure branding guidelines and adhered too and looks beautiful across all screen sizes. Each component is checked to guarantee proper coding to minimize page speed and load times.
Proper search engine optimization should start from the very first meeting. Proper structure and organization is generally the first step in SEO. High quality produced and curated content flowing throughout our clients website is something with deliver for our clients. One of the most important pieces and is 'Technical SEO'. Code that is developed and deployed needs to meet W3C guidelines. We ensure every piece of code developed works as intended and looks great on all devices.
Basic website design principles have dramatic effects in the success of your project. The web design process can be the factor that determines if your site succeeds or not. Your project should only be entrusted to a team that has multiple skill sets including design and development.
There are many different routes to take. The WordPress content management system is a great solution for a lot of small businesses. Some projects require a custom database driven application. We have the experience and knowledge to do everything in house. Presenting the best possible solution for your project is important to us. Because we really are experts in our field, we are not tied to one particular solution. We work with our clients to identify the unique needs of each project before submitting a solution.
All websites should receive some form of on-going updates and support. We would love to be your partner going forward and provide the on-going support required to maintain your online presence.
Latest web standards are vitally important. Every project we launch is developed to the latest coding techniques and best practices.
Does your website have a purpose? A successful online marketing campaign starts with a dynamic engaging online presence. In order to engage and convert qualified leads, every part of you design should be developed with that goal in mind.
Once your project is live, our in-house team can help your new site get the exposure you need, raising awareness through targeted pay-per-click & social media marketing campaigns. Attention to detail and amazing customer service are just part of the reason why we are your number one choice! Give us call and discover how we can you help you!
Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!