PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Keyword planning is an essential first step to building a winning campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Kalamazoo for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
A Kalamazoo PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Your page must be optimized for conversion once your ad has been clicked. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.