Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Noblesville, IN PPC agency instead of trying to run a pay-per-click campaign yourself. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Each PPC campaign is different, but the elements required for success are common to all.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Your PPC campaign may target a particular demographic or geographic section of the population. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
You are bidding against your competition in Noblesville for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Noblesville PPC agency. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. The most successful online marketing strategies use a combination of SEO and PPC.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. We can help! Call us today to learn howl