PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
You are bidding against your competition in Rockford for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Rockford PPC agency. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.