SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Discovery -The first step is to research and understand your business and online objectives. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. We develop a comprehensive plan based off varying tactics and strategies.
Action Phase - We take the SEO strategies that have been developed and implement them.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Meeting the objectives can only be determined by evaluating and refining the strategy.