Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Arlington Heights, IL PPC agency instead of trying to run a pay-per-click campaign yourself. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Arlington Heights companies are competing against you for that valuable ad space. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Arlington Heights PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. We can help! Call us today to learn howl