Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Roswell, GA PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. While there are differences in every PPC campaign, certain aspects do remain common for success.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
Competition in Roswell can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Detailed knowledge of advertising platforms are essential for a Roswell PPC management company to help you target the right audience for your objectives. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. When used effectively a combination of PPC and SEO often see the best results.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. We can help! Call us today to learn howl