SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We develop a comprehensive plan based off varying tactics and strategies.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Appraise - It is important to have a look at the effects of the strategy that was implemented. We continuously evaluate and refine the strategy to meet your objectives.