SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Project Execution - Implementing the SEO strategies that have been developed.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.