SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Plan Execution - Putting in place each element of our strategic SEO plan.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.