Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
The first step in a successful campaign is learning what keywords your target audience is using. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Demographic or geographic targeting is often part of successful PPC campaigns. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Bristol can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Bristol PPC management company does. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. The best solution is a dedicated landing page that is constantly reviewed and optimized. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.