PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
The first step in a successful campaign is learning what keywords your target audience is using. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Lakewood can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Detailed knowledge of advertising platforms are essential for a Lakewood PPC management company to help you target the right audience for your objectives. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.