SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Research - Understanding and learning about your objectives is the first step in the process. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.