SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Discovery -The first step is to research and understand your business and online objectives. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We prioritize the tactics and strategies to be used as part of strategic planning.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.