PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Each PPC campaign is different, but the elements required for success are common to all.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your Riverside competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Riverside PPC agency. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.