When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Redding, CA PPC agency we know how to build a successful strategy. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Each PPC campaign is different, but the elements required for success are common to all.
Keyword planning is an essential first step to building a winning campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Redding companies are competing against you for that valuable ad space. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
A Redding PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. When used effectively a combination of PPC and SEO often see the best results.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Learn how we can help you by calling us today!