Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Each PPC campaign is different, but the elements required for success are common to all.
The first step in a successful campaign is learning what keywords your target audience is using. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Porterville companies are competing against you for that valuable ad space. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Porterville PPC management company does. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. The best solution is a dedicated landing page that is constantly reviewed and optimized. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.