Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Milpitas, CA PPC agency instead of trying to run a pay-per-click campaign yourself. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is a real time auction. You are bidding against your Milpitas competition for prime on-screen real-estate. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
A Milpitas PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Stand alone landing pages must be constantly updated, optimized and reviewed. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Call us today to find out how we can help.