Do you know what your website performance actually looks like? How many visitors you are getting each month, what actions they are taking etc.? Are your internet marketing objectives being met? A shared goal across companies is an increase in brand awareness and growth in lead generation.
Addressing any shortcomings with a website is high on the priority list. As a web development company we can we know how important it is that your website to be performing before investing time, effort, and advertising budget in driving traffic to it.
A website will not necessarily generate traffic by itself, so an internet marketing strategy must also include ways to attract visitors to the site. The four main pillars of internet marketing are:
Different business sectors and your particular stage of marketing strategy will dictate which pillars you use and the effort you put into each one.