SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Action Phase - We take the SEO strategies that have been developed and implement them.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.