SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
We leverage our award winning knowledge and in-house expertise to generate successful SEO results for our clients. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. We prioritize the tactics and strategies to be used as part of strategic planning.
Plan Execution - Putting in place each element of our strategic SEO plan.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.