Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Bellingham, WA PPC agency instead of trying to run a pay-per-click campaign yourself. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
Competition in Bellingham can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Bellingham PPC management company does. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Learn how we can help you by calling us today!