SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.