Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Understanding what your ideal customer is using in their search queries is vital. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Demographic or geographic targeting is often part of successful PPC campaigns. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
Competition in Chesapeake can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
A Chesapeake PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.