SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Discovery -The first step is to research and understand your business and online objectives. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Plan Execution - Putting in place each element of our strategic SEO plan.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.