SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Research - Understanding and learning about your objectives is the first step in the process. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Plan Execution - Putting in place each element of our strategic SEO plan.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.