It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. While there are differences in every PPC campaign, certain aspects do remain common for success.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Understanding what your ideal customer is using in their search queries is vital. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Provo companies are competing against you for that valuable ad space. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Provo PPC agency. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.