Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other San Antonio companies are competing against you for that valuable ad space. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a San Antonio PPC management company does. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. The best solution is a dedicated landing page that is constantly reviewed and optimized. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.