It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. While there are differences in every PPC campaign, certain aspects do remain common for success.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
Competition in Fort Worth can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Fort Worth PPC agency. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Your page must be optimized for conversion once your ad has been clicked. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Stand alone landing pages must be constantly updated, optimized and reviewed. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.